BREAKING NEWS: "K-Rock" Broken

Just a few months after losing its high-profile morning star to a crosstown competitor, it appears major changes are being heard at CBS Radio alt-rock WKRK/92.3, the Cleveland market station known – apparently until today – as “K-Rock”.

The station is now playing continuous alt-rock music without benefit of any air personalities, and is now using the on-air identifier “radio 92.3” in occasional recorded liners.

Radio-Info.com’s news page reports that WKRK was one of two stations that dumped CBS/XM syndicated morning stars “Opie and Anthony” today. (WBCN in Boston was the other.)

New York-based O&A moved into 92.3’s morning drive slot from a delayed afternoon drive clearance, after Shane “Rover” French bolted for Clear Channel rock WMMS/100.7 with his “Rover’s Morning Glory” show earlier this year.

A quick run to the station’s website reveals a new minimal website with the “radio 92.3” logo, with just two links: “listen live” and “feedback”. There are no references to any of “K-Rock’s” on-air personalities, which have included program director “Nard”. Radio-Info reports that the station has dumped “all live DJs”.

And just a couple of weeks ago, CBS Radio named AC WDOK/102.1 “Soft Rock 102.1” and hot AC WQAL/104.1 “Q104” programmer Dave Popovich as director of programming for the entire Cleveland cluster, including WKRK.

The music mix on WKRK may be slightly different than what’s been heard over the airwaves until today.

We haven’t confirmed it, but we hear rumblings that the main air signal now features the format that has been airing on 92.3’s HD2 channel (seemingly verified by the “radio 92.3” page’s title – “WKRK2”). Since we’ve long said that we’re not the best source for examining changes in music playlists, we’ll have to leave it to others for a bead on “radio 92.3″‘s new music mix…

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